
Course: Studio with Professor James Malazita (MS, PhD)
Group Members: Alex Brush | Max Parizot | Nampoina Randrianarivelo | Bill Ruan
Project Theme: Designing for local Troy, NY businesses
Local Business Partner: Collectiveffort: A Creative Agency startup that focuses on Community-Centered Marketing, Media Production & Community Development (coworking)
Project Learning Outcomes: Client communications, problem definition, ideation, concept selection, prototyping, 3D modeling/rendering using Rhino 3D and Unreal Engine
Identified Stakeholder Needs |
Through initial discussions with our stakeholders, they expressed the need for an acoustic treatment product for their newly renovated creative space. They also mentioned that they want us to include a lighting component to the paneling because they want people passing by to be attracted to the glowing light emanating from the room.
Outcome: Navigated stakeholder communications while in the midst of a global pandemic and the company experiencing rapid business expansion.
Problem Statement |
“How do we design for Collectiveffort’s need for functional and aesthetically pleasing acoustic treatment for their media production studio?“
Ideation & Concept Selection |
Our moodboard served as the starting point for our design and to help our stakeholders visualize initial product concepts.
Outcome: Received essential moodboard and pin-up feedback from stakeholders that they like the ambient lighting, leaf-shaped panel, and hexagonal acoustic pattern.


Prototype 1 |
Materials: Cardboard, hot-glue, acoustic foam paneling, LED light strips.
Goal: We made two versions for our first prototype, one with the hexagonal pattern the client asked for, and one mimicking the veins on a leaf. We decided to provide the client with another pattern design because we anticipated they would like a more seamless pattern design. They ended up choosing the leaf vein design over the hexagons.
Outcome: Ability to overdeliver in anticipation of client desires.

Prototype 2 |
Materials: Wood, hot-glue, acoustic foam paneling, LED light strips.
Goal: To incorporate stakeholder feedback into our design and to optimally place the LED sensor.
Outcome: Ability to provide updated prototype in a timely manner for the client (~1-week turnaround).

Final Design |
Outcomes: Used Rhinoceros 3D and Unreal Engine to deliver an assembly model and 3D rendering of our final design.

